United States of Anxiety | the Commercial Messiah

Yet another mass shooting in the United States of Anxiety. Why did he do it? Where does the anger come from? or feelings of powerlessness?…Well, after watching the newscast which switched to a commercial break (which I usually mute and ignore), I looked at the commercials as a stranger in a strange land. Advertisements about happy, carefree, beautiful people who are laughing and having fun together … about to purchase more things to embellish their perfectly happy lives. Thou Shalt Buy I thought to myself; these messages are enough to drive a person who is already borderline weak and emotionally unstable, to feel even less worthy and more resistant & envious; magnifying what they lack, and increasing their loneliness and neediness…

I’m looking at this (shooting trend) not from a behavioral standpoint of an individual who’s been diminished and criticized with words by their parents -emotional abuse, physical abuse, or neglected completely – or as someone who perhaps all his/her life was deprived of comforts and security. I’m not looking at it from a psychological or chemical imbalance standpoint or the lack of nurturing families.

I’m just looking at it from the container of the cultural message packaged and sent out – of which TV is the most powerful medium – the lure of the commercials within the belly of this heavily lopsided consumerism bent world. The message; to buy more, purchase this or that and you’ll be happy. The message is laden with competition, to strive to be as cool as your peers.
Buy More
Television and film/video is such a powerful medium: images fused with music to hit the emotional chords. The messages could be: the world is a wonderful place and we are in this together… kind and loving people here to help you and guide you… this world is awesome with all of its creatures and look at how happy and joyful you can be through the simplest activities. Well, yes, these messages are out there, and yes, one can turn off the television and electronic devices. Yet instead, the predominant messages coming from the TV is, if you don’t have this, or own that, you are ‘left out’ and socially bankrupt. If you don’t get in with the action and buy this or have this, you won’t get the attention you want and you won’t be able to pretend to fabricate this gleaming and glittering reality. If you are unattractive or weak or not in the ‘in crowd’, these commercial messages will be even more venomously received with anger and hatred.

That was my response looking at the commercials after listening to Obama’s words to the nation after yet another massacre. For the most part, the perpetrators of mass school killings are not doing it out of racism or inequality – they are typically caucasian males who randomly shoot without much care of the target. The killings seem to be rage from people who feel outcast within their own groups/schools/communities who see reality and their prospects as bleak.

Add the easy accessibility of guns to the equation and it gives the people with the anger, emotional rage, chemical imbalance or a history of being victims of torment and abuse the ability to easily carry out their impulsive or well-thought-out plans of (suicide / homicide ) with ease.

Buy what thou hast no need of

Buy what thou hast no need of

So I’m saying that this stems from the dis ease of the messages of rampant consumerism infiltrating our culture. It’s the slickness of the mirage that advertisers create for the companies who wish to sell their merchandise, at any cost. Okay, i’ve said enough, or not enough. Buy NowWestern culture is so bent on profit and short-term, short-sighted goals – at the risk of genuine human happiness and the welfare of all the different creatures that share our planet – that both the haves and the have-nots, have anxiety; the former, because of the threat of it being taken away, the latter, because of the material things dangling before them, which they can’t have.

 

Just a theory about a culture that keeps getting further and further away from the real, simple joys in life, enjoyment through sharing company with oneself, with others and with the natural world around them.

better place DaykEgner Mamasweed Kurci and Kay Degner

better place DaykEgner Mamasweed Kurci and Kay Degner

Go out into Nature and get Lost, without anything

Go out into Nature and get Lost, without anything

Certainly this epidemic can not be reduced to blaming it on capitalistic commercialism. What’s the remedy? Go out into nature, without any electronic gadgets or stuff, and get lost.

Carol Keiter horse NYC Climate March '14

Carol Keiter horse NYC Climate March ’14

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About carolkeiter
Aspiring writer, artist, musician and composer who was born and raised in the United States and has resided in several European countries. Communication is my forte; both through using various tools and in approaching people of divers backgrounds to gather information. Speak conversational - advanced intermediate - French, German and Spanish. Love interacting with people in cultural centers as much as going to remote places to learn more about the different creatures that share our planet. Love of the outdoors and of a variety of outdoor sports. Driven to learn and expand my own consciousness and understanding through curiosity and love of life. Creative skills merge with analytical ones, leading to an interest in a myriad of topics; ranging from politics, economics, science to environmental. Motivated to use my art, music and writing to support and educate people towards humane practices that support and respect all of life, including practices supporting a healthy planet.

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