“Happiness” Animated Short by Steve Cutts | Brilliant Mirror of Consumerism
October 3, 2018 Leave a comment
Steve Cutts short animation Happiness
“The story of a rodent’s unrelenting quest for happiness and fulfillment.”
Directed and animated by Steve Cutts.
It’s a brilliant demonstration of how people in our culture become convinced through advertising that is propaganda to keep the machine oiled, that happiness lies outside of them, through something you purchase…and that you have to pay your dues and relentlessly work hard to reach the crème de la crème.
Steve Cutts has come up with another soul transforming animation that causes us to see our own lives and lifestyles as a treadmill of consumerism and the lie that we live. Ever on a quest to buy something external, thinking that this will bring happiness, while we kill the essence of what we all work for, and go on vacation for, the paradise in which we live of beauty and wonder of our natural world and all of the creatures which we share it with.
Cutts creations are brilliant. It is art and psychology at the grandest scale; a mirror into humanity, especially what the Western ideals have invested in and exported unfortunately to the rest of the world. For example, I’ve heard that the various cultures around the world that have allowed Fast Food to visit their lands, are now also suffering from the same sickness of excess as many people in the west, with diabetes and obesity. Guess what, most illness can be proactively prevented with eating nutritional food, staying away from junk food and regularly doing aerobic exercise. No need for Pharma, no need for gyms…Much of our happiness, down right laughter and love, can be gained through simply doing things that we love and observing and being in nature.
I was enthralled and absolutely stunned by this artist – Steve Cutts’ – animation several years ago entitled “Man” which I wrote about in this blog a few years ago. It spoke loudly to my heart. https://digesthis.wordpress.com/2014/12/09/man-animation-by-steve-cutts-revolution/. It displays man’s blithe indifference to other life forms and violence against them – throughout human history – in the name of self adornment and consumption, without regard to other creature’s inherent right to life and a pleasant existence.
Hurray for artists who reveal us to ourselves!
